Modernism Week in Palm Springs, California is the perfect place for book hunting! Here you can find lesser known or brand new publications in many places and shops around town. One of our latest finds we purchased at the Modernism Week Camp in Downtown this February we would like to present today:
The Creative Architect – Inside the Great Midcentury Personality Study
What makes a person creative?
Ever wonder what the secret sauce is for a successful creative career? You’d be far from the first: In the late 1950s, academics at the University of California, Berkeley’s Institute of Personality Assessment and Research established a study to try and root out an answer to this burning question by examining the lives of Eero Saarinen, I. M. Pei, Philip Johnson, and over three-dozen high-profile midcentury architects.
The study’s findings have been gathered through numerous original sources, including questionnaires, aptitude tests, and interview transcripts, revealing how these great architects evaluated their own creativity and that of their peers.
In The Creative Architect, Pierluigi Serraino charts the development, implementation, and findings of this historic study, producing the first look at a fascinating and forgotten moment in architecture, psychology, and American history…published for the first time after 60 years in 2016!
This Book Unearths a Midcentury Personality Study on Architectural Giants!
dwell
Please find other interesting books about architecture and design in our previous posts:
Mid-Century Modern Architecture Travel Guide
The Architecture of Happiness
Atlas of strange buildings and their inhabitants
The Rumpus Room
Happy reading!
Images: Metalocus, dwell, the architect’s newspaper
Architect and Friends on Tour - See what’s inspiring us, what’s happening at our studio and which great projects we are currently working on I Architecture I Interiors I Mid-Century Modern Enthusiasts 
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